.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness company has actually onboarded Indian cricketer KL Rahul as a brand ambassador as well as a client in the business, it showed to ETRetail.Without divulging the particular percentage of risk the cricketer has actually taken, the business stated it is actually a sizable and tactical investment.This partnership targets to take advantage of KL's great popularity, specifically with young people and fitness enthusiasts, to grow Boldfit's dip untapped markets and demographics across India.Sharing regarding the company's growth plans, Pallav Bihani, creator and also chief executive officer of the firm said, "Our experts are actually going all-in on increasing our activewear as well as shoes groups, which are set to redefine the health and fitness market. These sections are our future growth motors." Presently, fitness as well as doing yoga accessories drive the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand achieved an earnings of Rs 73 crore. Along with calculated efforts and also this collaboration, the brand name strives to connect with a revenue of Rs 500 crore through FY26. Established in 2018, it currently serves over 1 crore customers every year and targets to increase this scope to 5 crore through this collaboration. Additionally, it is actually improving its own source chain infrastructure to ensure quick shipment and constant item availability.Looking onward, the D2C startup expects an eruption in on the web web traffic, social networks interaction, and higher sales throughout our crown jewel groups.
Published On Aug 1, 2024 at 10:46 PM IST.
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