.New Delhi: Reliance Retail plans to expand Superdry in to the athleisure segment which will definitely place it in direct competition along with leading sports wear labels like Nike, Adidas as well as Asics.Last year, the English style label had actually inked a shared project contract with Reliance Brands for the sale of Superdry's trademark resources in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (virtually 405 crore at that time). Superdry's foray in to the athleisure portion in India are going to be a 1st for the company around the globe, along with a number of retail stores readied to level all over India. Initially, the company is going to sell apparel, and later footwear after securing BIS certification." The firm has actually been actually dealing with a retail layout for athleisure products, which has actually experienced a rise sought after since the pandemic. It may absorb French merchant Decathlon likewise with large style stores, while Superdry sporting activities will definitely be mid-size shops," pointed out a shopping mall operator aware of the development.Reliance Retail performed not react to ET's queries.Sales of leading sports companies have run over the last two years, steered through improving awareness regarding physical fitness as well as rising need for athleisure wear. With a population of more than 1.4 billion, India is among the fastest-growing and also biggest worldwide markets for activewear and footwear companies.Most global labels have been around in the nation for much more than two decades and have actually developed via collaborations along with cricket and other sporting tasks. The newer entrants, nevertheless, have actually been positioning on their own as comfy way of living as well as routine sportswear brands. India is seeing boosting enthusiasm in sporting activities including kabaddi, soccer, volley ball, hockey as well as badminton.Superdry went into the country in 2012 in partnership with Reliance Brands, an endeavor of Reliance Retail Ventures Ltd (RRVL). RRVL has partnerships with individual manner labels in sectors like high-end, bridge-to-luxury and high-premium and high-street lifestyle like Armani Swap, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Employer, Hamleys and Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands also obtained plaything retail store Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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